From Ugly Is Beautiful to Love You Madly Hate You Badly
Every design in our shop comes from an Oliver Tree release. Here is a quick guide to the albums and EPs, oldest first, and the designs that go with them.
Where does the story start?
Demons (2013) was the first EP. Alien Boy (2018) came after "When I'm Down" and the move to Atlantic Records. Singles over the years include "Alien Boy", "Hurt", "Miracle Man", "Cowboys Don't Cry" and "Life Goes On".
What is Ugly Is Beautiful?
The first studio album, released on July 17, 2020 on Atlantic. A deluxe edition, Shorter, Thicker & Uglier, followed on May 28, 2021.
On our merch: the album cover itself, with a figure in a pink and purple windbreaker and giant jeans sitting in front of a wall of fire, holding a bunch of pink balloons. There's also our Ugly Is Beautiful trading card, with a headphone-wearing bowl cut in red shades.
What is Cowboy Tears?
The second studio album, released on February 18, 2022.
On our merch: two crying cowboys. Cowboys Don't Cry, named after the single, shows a cowboy in a yellow hat and dark shades with the title in bold orange letters. The Naughty List cowboy is in tears too, with a ukulele, barbed wire and steer horns.
What came next?
Alone in a Crowd came out on September 29, 2023, the third studio album on Atlantic.
Love You Madly Hate You Badly followed on April 24, 2026, released independently on Alien Boy Records.
And the jet ski?
Pure Oliver Tree: a long-legged figure in a purple and pink jacket and endless blue jeans, riding a yellow jet ski through a spray of water. Bright, silly and impossible to miss.
Which one is for me?
Start with the era you play most. Want to see what each design shows, front and back? Read cowboys, jet skis and trading cards.